My Process:
Stakeholder Brief
I start the process with a meeting between myself and all stakeholders to discuss all problems, ideas, potential solutions, and to set expectations.
Research
Before starting any project I like to conduct a market analysis, read up on design and marketing best practices related to that particular segment, and find case studies to validate my ideas.
Lo-Fi
This is my first iteration of any design project. The Lo-Fi wireframe consists of the layout, product functionality, navigation, structure, placeholder text, and placeholder images.
Validation
I will present the Lo-Fi mockup and ask for feedback from the stakeholders. In this meeting we will make all layout and design decisions. I will then require all copy, graphics, images, and logos to be sent over in order to create the Hi-Fi mockup.
Hi-Fi
Once I have received all assets, I will put them together in a High Fidelity rendering. There will also be a style guide available for the developers.
Handoff
This is the phase of the project where I will become the go-between from the stakeholders to the developers.This is where the clients needs and my design will come to life.